If you're a CPG brand, Amazon FBA seller, Dropshipper, Reseller, or Santa, chances are you need to know what people want to buy this Holiday season. This article covers 5 product trends you can capitalize on for Q4 of 2021 and well into 2022. Each product trend will contain information such as:
Product Potential
Target market
Consumer pain points to capitalize on
Relevant keywords for marketing and SEO
3-5 year outlook
Each product is scored on a 1-10 scale based on its potential to be a winner. The higher the score, the better. This rank is called a "Keylitic Score" and is generated by an algorithm that has analyzed millions of trends over several years. Variables that contribute to a Keylitic Score include trend trajectory, search volume, industry the product is in, competition, and more. To learn more about how this score is calculated you can click here.
1. Electric Toothbrush (10/10)
While the thought of a vibrating shaft in your mouth may not bring much excitement (unless you're into that kind of thing) there is no denying the explosive growth of electronic toothbrushes. According to Industry ARC, The Electric Toothbrush Market size is estimated to reach revenue of $4.76bn by 2025 from $2.82bn from 2018, growing at a CAGR of 7.76% during the forecast period 2019-2025.
Arc credits the growth of the market to "the high prevalence of oral diseases and rising awareness among the youth towards oral hygiene and new technological advancements in electric toothbrush such as the emergence of a connected electric toothbrush".
Keylitic not only pinpointed this trend but also allows for a deeper dive where we analyzed relevant longtail phrases that allow clarity into problems and questions consumers may have. Keylitic looks at 3 different prepositions, aimed at answering the following questions:
To: What problems are consumers trying to solve?
For: What is the cause of the consumers' problem?
With: What variants or features do consumers think solves said problem?
With this in mind, let's look at the following output from Keylitic and learn more about potential buyers of electronic toothbrushes.
In under 10 seconds, we are now able to answer critical questions about our customers. We now know consumers are interested in electronic toothbrushes...
To remove plaque, tartar, and whiten teeth
For kids and adults who have receding gums, gum disease, and sensitive teeth
With a toothbrush that has a flosser, pressure sensor, Waterpik, timer, and has soft bristles
You now not only know about a trend but who is buying this product and their motivation for buying. Armed with this info, you can tailor your marketing, packaging, and SEO to optimize the probability of a customer buying. Pretty powerful insights, huh?
Now that you understand how we do things, let's go through the rest of this list.
2. Designer Bags (10/10)
There's no better flex for reminding others they're poor with an elegant designer purse or handbag. Social status aside, this industry is massive and continuing to grow. According to Allied Market Research, The luxury handbag market size was valued at $58.3 billion in 2018 and is expected to reach $89.9 billion by 2026, registering a CAGR of 5.6% from 2019 to 2026.
While we can look at prepositions for designer handbags Keylitic also allows you to look at questions consumers are asking and shows forums related to a trend. Questions and forums are a great way to know about any potential objections or use cases about a product. Let's look at the output below and see what we can learn about people interested in high-end handbags.
Reviewing questions about handbags shows one glaring objection as well as a market opportunity. One of the biggest objections relates to women wanting to know how the handbags they are purchasing are made. With the younger generations being more environmentally and ethically aware (or woke as some say) bags that are made cruelty-free and vegan (without animal leather) would be massive selling points. Furthermore, it appears there's a lot of interest in the resale market who see these bags as an investment/flipping opportunity. If you're a thrifter/picker and sell things on eBay, Facebook Marketplace, Mercari, Poshmark (pick your poison there are dozens of these apps) then you may have just uncovered a highly profitable niche to give some more thought to.
3. Cat Tower (10/10)
It probably comes as no surprise that the pet industry is booming. The pandemic had a profound impact on the pet industry. While many industries consolidated and saw a massive dump in value, the pet industry soared. According to Morgan Stanley, The $100 billion pet industry is poised to nearly triple to $275 billion by 2030 thanks to a surge in new owners, favorable demographics, and increased per-pet spending. Furthermore, 65% of 18- to 34-year-olds plan to acquire or add a pet in the next five years, helping drive what's expected to be a 14% increase in pet ownership by 2030.
With so many trends to jump on in the pet industry (CBD, organic/natural foods, supplements) why did we pick cat towers to show you? Rather than tell you, let's see if you can guess based on the output below. As a hint, it can be found in the "Top Related Results" section.
Give up? The answer is "Cat Tower Modern". Keylitic had identified this longtail keyword as highly relevant to consumers. This longtail keyword lead us down a crazy cat-lady rabbit hole of videos and blogs (no regrets) and we discovered something. More consumers want pet items that not only their pets will like, but that will add to the ambiance or aesthetic of their home. Let's face it, a lot of these cat towers are ugly as hell with a bunch of raggedy-ass carpeting and straw on them. No one want's that massive eyesore in their living room. Instead, brands have a unique opportunity to build a cat tower that can be a centerpiece in their home that everyone will love and talk about. For those of you who may private label or make your own products, this seems like a massive opportunity to jump on a designer line of cat towers. When you strike gold on the idea, just make sure you send us one too!
4. Hiking Pants (9.6/10)
Hiking pants seem like a no-brainer. Hiking as a hobby is increasing massively year over year and pants are something you need to wear to be an active and productive member of society. Why not just combine these two? BRILLIANT!
In all seriousness, now is a great time to get in the hiking/outdoor space. According to Grand View Research, The global hiking gear and equipment market size was estimated at USD 4.5 billion in 2019. They continue, Rising demand for sporting activities among the younger population, particularly millennials is driving the market for hiking gear and equipment. Increasing inclination towards a fitness regime, short recreational activities, and healthy lifestyles have added prominence to outdoor sports events, thereby positively affecting the demand for hiking gear and equipment.
So what kind of features are important? Let's look at the Keylitic output.
Doing the same exercise as we did with electric toothbrushes we now know that people who are buying hiking pants want...
Hiking pants that are active, waterproof, removable, adjustable, and warm
For all people (men, women, children) and sizes (short, tall, curvy) who are jogging year-round (cold weather, hot weather)
With knee pads, pockets, elastic waist, zipper crotch, zipper shorts, belt, and suspenders)
Sounds like you can really sell hiking pants to anyone, anywhere, at any time. That's fantastic! Armed with this information the key now is really doing research on the competition and seeing if there could be an opportunity in the market. From previous trend research, we know people are leaning towards clothing/brands that are sustainable. Building a strong brand that focuses on sustainability and giving back to the community and nature would be pivotal here.
5. Boho Curtains (8.8/10)
This last trend is special because it's not only covering one product but an entire niche to tap into. Boho (aka bohemian) is a fashion/design aesthetic that, according to BHG, incorporates an eclectic mix of colors, patterns, and textures. The relaxed, global-inspired aesthetic bends traditional design rules to create a layered, personalized look.
This trend is also special because we uncovered all of the best trends related to "boho" by using Keylitics' new "Trend Explorer" feature. With Trend Explorer, enter a simple product or industry keyword and we analyze all trends related to it. Think of it as Google Trends on steroids. By typing "boho" we uncovered that not only curtains are hot but so are wedding dresses, bar stools, tv stands, and dozens of other results are all red hot right now.
If you already have an industry or niche you're in, and you're not seeing product trends already in our database, Trend Explorer is exactly what you need.
Conclusion
We have equipped you with 5 products that are mathematically proven to be winners this Holiday season. These keywords were found using Keylitics' "Industry Insights" tool and "Trend Explorer."
Industry Insights is a curated database of over 15,000 product trends in 18 different industries and Trend Explorer is a tool that allows you to find your own trends based on your industry.
While uncovering trends is important, it's only half the battle. To understand what's driving a trend you need to know what those consumers are thinking, feeling, and most importantly typing into Google and Amazon. Keylitic does all of this work for you so you can spend less time doing research and more time selling and making that sweet Holiday green.
Want to learn more about Keylitic? Click the blue-button on the left. Want to give Keylitic a spin for yourself? Click the pink button on the right.